It is usually possible to use our website without providing any personal data. Insofar as personal data is collected on our pages, this is done on a voluntary basis wherever possible. This data will not be disclosed to third parties without your express consent. Pursuant to Article 4 (1), EU General Data Protection Regulation (hereinafter ‘GDPR’), personal data refers to all data related to your person, such as your name, address, email addresses and user behaviour. We provide information below about the type, scope and purpose of the collection and use of personal data when you use our website.
Data controller within the meaning of Article 4 (7), GDPR (hereinafter ‘Controller’)
When you contact us by email or using a contact form, we will save the data you provide (your email address, possibly your name and phone number) in order to answer your questions. We will delete the data that arises in this context once it is no longer necessary for us to store it, or we will limit its processing in the case of statutory retention requirements. If we use contracted service providers for individual features of our service or would like to use your data for advertising purposes, we will inform you in detail below about the processes in question and state the criteria for the storage period.
Your rights
You have the following rights with regard to your personal data:
Right to information
Pursuant to Article 15, GDPR, you have the right to information about your personal data being processed. In particular, you may request information about the purposes of processing; the categories of personal data; the categories of recipients to whom your data has been or will be disclosed; the planned storage period; the existence of a right to rectification, deletion or restriction of processing or the right to object; the existence of a right to lodge a complaint; and the origin of your data if it was not collected by Siegfried Hofmann GmbH.
Right to rectification
Pursuant to Article Pursuant to Article 16, GDPR, you have the right to demand the rectification of incorrect stored personal data or the completion of incomplete stored personal data without delay.
Right to deletion
Pursuant to Article Pursuant to Article 17, GDPR, you have the right to demand the deletion of your stored personal data, unless processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.
Right to restriction of processing
Pursuant to Article Pursuant to Article 18, GDPR, you have the right to demand the restriction of the processing of your stored personal data if you dispute its accuracy; if the processing is unlawful and you refuse to delete the data, while we no longer require it, but you need the data to assert, exercise or defend legal claims; or if you have objected to processing pursuant to Article 21, GDPR.
Right to object to processing
Right to data portability
Pursuant to Article Pursuant to Article 20, GDPR, you have the right to receive the personal data you have provided in a structured, common and machine-readable format. You also have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data.
Collection of personal data when you visit our website
If you use the website for informational purposes only, i.e. without registering or transferring any other information, we only collect the personal data that your browser sends to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display the website:
IP address
Date and time of the request
Time zone difference from Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status / HTTP status code
Amount of data transferred in each case
Website from which the request originated
Browser
Operating system and interface
Language and browser software version
Cookies
In addition to the data mentioned above, cookies are stored on your computer when you use our website. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using, and through which certain information is delivered to the website that sets them. Cookies cannot run programs or transfer viruses to your computer. Cookies enable us to recognise your browser on your next visit. Use of cookies/cookie types:
Transient cookies
Transient cookies are automatically deleted when you close the browser. These include session cookies in particular. The latter store what is referred to as a session ID, which allows various requests from your browser to be assigned to a common session.
Persistent cookies
Persistent cookies are deleted after a specified period of time, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time. You can configure your browser to notify you when cookies are set and only to allow individual cookies, to reject cookies in specific cases or in general and to delete cookies automatically when you close the browser. If you deactivate cookies, the functionality of this website may be limited.
Embedding of third-party services and content
Third party content, such as videos from YouTube, map material from Google Maps, RSS feeds or graphics from other websites may be embedded in this website. This always presupposes that the providers of this content (hereinafter referred to as ‘Third-Party Providers’) are aware of users’ IP addresses. Without the IP address, they would not be able to send the content to the respective user’s browser. The IP address is therefore necessary to display this content. We make every effort to use content only from providers who use the IP address solely for the purpose of delivering that content. However, we have no influence on whether Third-Party Providers store the IP address for statistical purposes, for example. If we become aware of this, we will inform our users.
YouTube videos
On this website, YouTube videos from youtube.com are embedded by means of the embedded function. They are stored on http://www.youtube.com/ and can be played directly from our website. We have embedded the videos using ‘privacy-enhanced mode’, which means that no data about you as a user is transferred to YouTube if you do not play the videos. When you start a video (click on the video), YouTube receives the information that you have accessed the corresponding page on our website. The data obtained is transferred to the United States and stored there. We have no influence on this data transfer. You have the right to object to Google’s creation of user profiles. To do so, please contact Google directly via the Privacy Policy linked to below. You can make an opt-out objection regarding advertising cookies here in your Google account: https://adssettings.google.com/authenticated Third-Party Provider information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States
EU branch: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland YouTube’s Terms of Use: https://www.youtube.com/t/terms Google’s Privacy Policy for Advertising: https://policies.google.com/technologies/ads Google’s Privacy Policy: https://policies.google.com/privacy
Google Maps
On this website, we use Google Maps, a map service from Google Inc. (‘Google’), to display an interactive map and to create driving directions. When you visit the website, Google receives the information that you have accessed the corresponding page. We have no influence on this data transfer. You have the option of deactivating the Google Maps service and thus preventing data transfer to Google by deactivating JavaScript in your browser. However, we would like to point out that in this case you will not be able to display maps on our pages. Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the provider’s Privacy Policies. There you will also find further information on your rights in this regard and settings for protecting your privacy (Privacy Policy). Google also processes your personal data in the United States and has submitted to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework. Third-Party Provider information: Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States Terms of Use: https://www.google.com/help/terms_maps/ Privacy Policy: https://policies.google.com/privacy
Google ReCAPTCHA
We have integrated the reCAPTCHA anti-spam function from Google (Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, United States, EU branch: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland) into our website. By using reCAPTCHA in our forms, we can determine whether the input was made by a machine (robot) or a human. When you use the service, your IP address and any other data required for this purpose can be transferred to Google servers in the United States. The purpose of processing this data is to avoid spam and misuse as well as our economic interest in optimising our website. The legal basis for this is our legitimate interest in data processing pursuant to Article 6 (1) (1) (f), GDPR. Google is certified under the Privacy Shield Agreement (https://www.privacyshield.gov/EU-US-Framework). This ensures compliance with European data protection law. Further information on Google ReCAPTCHA can be found at https://www.google.com/recaptcha/ and in Google’s Privacy Policy at: https://policies.google.com/privacy.
Use of social media plug-ins
We use the following social media plug-ins on this website:
Facebook
LinkedIn
XING
Instagram
We use the ‘two-click solution’. This means that when you visit our site, no personal data is initially transferred to the plug-in providers. You can recognise the provider of the plug-in by the marking on the box, its initial letter or its logo. In this way, we provide you with the opportunity to communicate directly with the plug-in provider via the button. Only if you click on the marked box and thereby activate it will the plug-in provider receive the information that you have accessed the corresponding page on our website. By activating the plug-in, your personal data is transferred to the plug-in provider in question and stored there. We have no influence on the data collected or on the data processing procedures, nor are we aware of the full extent of data collection, the purposes of processing or the storage periods. We also have no information about the deletion of the data collected by the plug-in provider. The plug-in provider stores the data collected about you as a user profile and uses it for the purposes of advertising, market research and/or the needs-based design of its website. These evaluations are carried out in particular (including for users who are not logged in) for the purpose of displaying need-based advertising and to inform other users on the social network about your activities on our website. You are entitled to object to the creation of these user profiles. You must contact the plug-in provider in question in order to exercise this right. Via the plug-ins, we offer you the possibility to interact with social networks and other users so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of plug-ins is Article 6 (1) (1) (f), GDPR. Further information about the purposes and scope of data collection and its processing by plug-in providers can be found in the Privacy Policies of those providers as listed below. There you will also find further information on your rights in this regard and settings to protect your privacy.
Our website uses Borlabs Cookie’s cookie consent technology to obtain your consent to store certain cookies in your browser and to document this consent in a manner consistent with data protection law. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg, Germany (hereinafter ‘Borlabs’). When you enter our website, a Borlabs cookie is stored in your browser. It stores the consent you have given or the revocation of this consent. This data is not disclosed to the provider of Borlabs Cookie. The data collected is stored until you request us to delete it, until you delete the Borlabs cookie itself or until the purpose for which the data is stored ceases to exist. Mandatory statutory retention periods remain unaffected. Details of data processing by Borlabs Cookies can be found at https://borlabs.io/kb/what-information-does-borlabs-cookie-store/. Borlabs Cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6 (1) 1 (c), GDPR.
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It only serves to manage and play out the tools integrated via it. However, the Google Tag Manager records your IP address, which may also be transferred to Google’s parent company in the United States.
The use of the Google Tag Manager is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on his website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, dwell time, operating systems used and the origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor.
Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in the data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
We use Google signals. When you visit our website, Google Analytics collects, among other things, your location, search history and YouTube history, as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google signals. If you have a Google account, Google Signal’s visitor data is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
ManageWP
We administrate this website with the assistance of the ManageWP tool. The provider is GoDaddy.com WP Europe, Trg republike 5, 11000 Belgrade, Serbia (hereinafter referred to as ManageWP).
Among other things, ManageWP ensures that we can monitor the security and performance of our website as well as generate automatic backups. Consequently, ManageWP has access to all of the website’s content, including our databases. ManageWP is being hosted on the provider’s servers.
The use of ManageWP is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in a website(s) that work(s) as effectively and securely as possible. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
Data processing
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.
Changes to the Privacy Policy
Our Privacy Policy may be changed at irregular intervals so that it complies with current legal requirements or to implement changes to our services, for example when new offers are added. The new Privacy Policy will then automatically apply to your next visit.
